Updates from Winners of the Contest

David Taitz & Hikari Senju – Balloon – First Place $20,000
“Since DiWiCi, Balloon has used our prize to focus on the user experience of our mobile app and rebuild our former product from user feedback and data. We expanded our team considerably–taking on other bright college students who are as close to the problem we are trying to solve as we are.
After months of hard work, we have refocused Balloon to help get your friends together at a moment’s notice by cutting through the flakiness and noncommittal “maybes”. You choose the group and decide on the plan. Your friends receive personalized invitations that expire at an RSVP deadline set by you. Until then, Balloon sends them reminders to get you a quick response.
We published the redesign of the Balloon in the AppStore in July, and have been iterating quickly on user feedback to deploy improved versions on a weekly basis. Our usership is growing steadily, and even more importantly, we believe we are starting to prove some of our assumptions on user behavior in our data. We are extremely excited to officially launch at college campuses at the start of the semester and also release our first Android version.
We cannot thank DiWiCi, the MIT Enterprise Forum, the MIT Club of NYC, and TradingScreen enough for the help in moving Balloon forward.”
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